Have you ever found yourself thinking ‘what is he saying’ every time you watch TV especially during a crisis or political event? Then, you might not know it yet, but a career in public relations might be beckoning.
Public relations or PR as it is so commonly referred to is a discipline that focuses on managing the flow of information between an individual or an organisation (a business or government entity) and the public. The PR practitioners are also charged with problem solving and when need occurs, creating and controlling how a narrative is perceived by the public. Public relations is to many a social science that people use to scrutinise trends and predict their outcomes. The discipline also takes control of advising organisational heads on their plans of action, message delivery and said message will serve the organisation and its public.
The need for public relations continues to grow and the demand for a well-seasoned public relations practitioner or team continues to rise, which makes educational courses in the field very popular and marketable all at once. What makes for even better news is that for non-residents, PR is one of the courses that can fast track a permanent visa in countries like Australia and Canada more in comparison to other university courses.
Yes, I do know that all this sounds very exciting but how do you get started in public relations?
There are a number of undergraduate courses in public relations in various institutions around the world. More often than not, public relations usually goes hand in hand with communication, advertising or marketing which are all necessary to understand the different markets. Being well versed in various sectors of the economy makes you a priceless asset to the company you are involved with.
The bachelor programs available depend on the country you choose to study in. Joint communications, public relations and public relations management are some of the most common bachelor programs in Canada. Meanwhile universities in Australia generally offer a wide range of courses including PR courses but also offer other courses such as a diploma of journalism at Macleay and other areas of interest.
The highest level of education in public relations is a postgraduate diploma, also known as a graduate diploma. A postgraduate diploma in public relations will give you the understanding needed in key research methods while you learn the social and moral implications of public relations, if you are looking to get started then be sure to click here. The program is usually undertaken after one has successfully completed a bachelor course in the same.
Some people may consider this overkill considering you would have just spent years for your diploma but let’s face it, proper certification will easily set you apart from other candidates in the market and at the same time, set you up to advance in your career. However, it is worth noting that all the years spent in pursuit of academic qualification will not be in vain. In 2017, Cosmopolitan reported that a public relations director earns an average of $933,000 annually in the UK. Their American counterparts earn between $38,000 and $110,000 annually depending on the position and duties performed. So, if you are planning to begin your marketing career or start a new one and know you need a diploma in marketing then you shouldn't hesitate to secure your spot in the course that's right for you.
In conclusion, given that public relations is an essential service in any office regardless the size of the business, it remains to be one of the most lucrative industries in the world that continues to grow as rapidly as technology does.